Charmaine Crooks
Charmaine is recognized for her expertise in sports management, strategic consulting, media, corporate directorships, professional speaking, and the Olympic Movement.
Since 1994, she has been President/Founder of NGU Consultants Inc, a global strategic and marketing consultancy business.
As Five-time Olympian, Olympic Silver Medalist (LA 84), and eleven-time national champion, she represented Canada in Athletics (400m/800m) from 1980 to 1997 and won gold medals at the Pan American, Commonwealth, World Cup and World Student Games.
She had the honour of being named Flag Bearer at the Opening Ceremonies of the 1996 Olympic Summer Games.
A former elected Member of the (IOC) International Olympic Committee (1996 re-elected IOC Member 2000-2004), she is currently a member of the IOC Press Commission and served as a member of the IOC Athlete's Commission from 1996 through 2011.
She was a member of the inaugural IOC Ethics Committee (developed the IOC Code of Ethics), the IOC Culture and Education Commission, the inaugural World Anti-Doping Agency Foundation Board, Athens 2004 Athlete working group and the IOC 2000 Reform Commission.
Charmaine has worked extensively as a TV presenter having hosted the several national programs and as a sports analyst and producer for a variety of sports and variety programming.
She continues to work on several freelance projects including being the current presenter of the internationally televised " IAAF World Athletics Gala" in Monaco.
Currently a member of the Executive Board of the Canadian Olympic Committee (COC) and Chair of the COC Awards and Recognition Committee.
As one of the founding and longest standing Board members of the 2010 Olympic Winter Games, she served from the initial Bid phase through to the end of Games on Vanoc (Vancouver Olympic and Paralympic Winter Games Organising Committee 2010).
There she served of the Governance and Ethics Committee as well as and the Strategic Marketing/ Communications Committee.
She played an integral role in the strategic planning, bidding and final international presentations on behalf of Canada for the Vancouver 2010 Winter Olympic Bid, Toronto 2008 Summer Olympic Bid, and the Toronto 2015 Pan/Parapan Am Games Bid.
From 2007-2011, the British Columbia native was the elected Vice President of the alumni body of Olympians, the World Olympians Association, and is the current President of Olympians Canada.
A tireless volunteer and spokesperson for various Canadian and global charities focusing on youth, women, sport and health related matters.
These include the Canadian Heart and Stroke Foundation, the Canucks Autism Network (CAN) and Big Sisters of BC Lower Mainland.
A founding international Board member of the global humanitarian organization Right to Play (2000-2010), she remains as an Honorary Board Member.
Charmaine is currently a global athlete ambassador for Peace and Sport as a "Champion for Peace".
She has received numerous awards such as the "IOC Women in Sport Trophy" in 2006, and was the first woman inducted into the University of Texas El Paso Sports Hall of Fame, where she attended on a full Athletic scholarship. Inducted into the BC Sports Hall of Fame in 2005, and in 2009, was the British Columbia Jack Diamond "Sports Personality of the Year".
In 2012, she was inducted into the Canadian Athletics Hall of Fame.
Websites: www.charmainecrooks.com
Email: char@nguconsultants.com
